Site Audit Best Practices for SEO & GEO

A comprehensive site audit is the foundation of any successful SEO and GEO strategy. Here's how to get the most out of your audits.

What to Look For

Technical SEO Issues

• Missing or duplicate meta titles and descriptions
• Broken links (404 errors)
• Slow page load times
• Mobile responsiveness issues
• Missing canonical tags

Content Quality Signals

• Thin content (pages with low word count)
• Missing H1 tags or poor heading structure
• Duplicate content across pages
• Outdated or inaccurate information

GEO-Specific Factors

• Lack of structured data (Schema.org markup)
• Missing FAQ sections
• No clear brand messaging
• Poor citation profile

Running Effective Audits

1. Start with a crawl - Use SEOGEO Tools to crawl up to 25 pages and identify issues
2. Prioritize by impact - Focus on issues that affect the most important pages first
3. Check GEO scores - Review how well each page is optimized for AI search
4. Create an action plan - Turn findings into a prioritized task list
5. Track progress - Re-audit regularly to measure improvements

After the Audit

Once you've identified issues, use SEOGEO Tools' content engine to generate optimized content that addresses the gaps. Then monitor your AI search visibility with the GEO Monitor to track improvements.