Backlinks Management

Import, analyze, and manage your backlink profile with data from multiple SEO providers and CSV uploads.

What It Is

The Backlinks feature helps you:

• Import backlinks from Moz, Semrush, Ahrefs
• Upload backlink data via CSV
• Analyze anchor text distribution
• Track new and lost links
• Compare with competitors

Data Sources

SEO Provider Sync

Automatically import from connected providers:

1. Go to Backlinks
2. Click Sync Backlinks
3. Select provider (Moz, Semrush, Ahrefs)
4. Wait for import to complete

CSV Upload

Import from any source:

1. Go to Backlinks > Import
2. Click Upload CSV
3. Map columns to fields
4. Import data

#### CSV Format

Required columns:

• Source URL (the page linking to you)
• Target URL (your page receiving the link)

Optional columns:

• Anchor text
• Link type (dofollow/nofollow)
• First seen date
• Domain authority

Backlinks Dashboard

Overview

• Total backlinks count
• Referring domains
• Dofollow vs nofollow ratio
• Authority distribution

All Backlinks

Full list with filters:

• Filter by domain, anchor, type
• Sort by date, authority
• Export to CSV

Referring Domains

Domains linking to you:

• Domain-level metrics
• Number of links per domain
• First/last seen dates

Anchor Text

Distribution of anchor text:

• Percentage breakdown
• Brand vs keyword anchors
• Suspicious patterns flagged

Competitor Analysis

Compare your backlinks to competitors:

1. Go to Backlinks > Competitors
2. Add competitor domains
3. View comparison charts
4. Identify link gaps

Link Gap Analysis

Find domains that link to competitors but not you:

• Prioritized by authority
• Estimated difficulty
• Outreach status tracking

Tracking Changes

New Links

Recently acquired backlinks:

• Source URL and domain
• Anchor text used
• Detection date

Lost Links

Links that disappeared:

• Source URL and domain
• When link was lost
• Possible reasons

Normalization

Data from different providers is normalized:

• Duplicate detection
• URL normalization
• Authority score mapping
• Consistent anchor categorization

Best Practices

1. Sync monthly: Keep data current
2. Monitor lost links: Investigate valuable lost links
3. Track competitors: Identify link building opportunities
4. Analyze anchors: Ensure natural anchor distribution
5. Use multiple sources: Each provider has unique data