Documentation

    Google Search Console Integration

    Connect your Google Search Console to import search performance data and combine it with your SEO and GEO optimization insights.

    What It Is

    The GSC integration pulls your organic search data into SEOGEO Tools, enabling:

    • Search performance tracking over time
    • Keyword analysis with impressions, clicks, CTR, position
    • Page-level insights showing which content performs
    • Combined analytics with GEO and audit data

    Connecting GSC

    Prerequisites

    • A verified Google Search Console property
    • Property-level access (owner or full user)

    Connection Steps

    1. Go to Settings > Integrations
    2. Click Connect Google Search Console
    3. Sign in with your Google account
    4. Authorize SEOGEO Tools access
    5. Select the property to connect
    6. Click Save
    7. Data Available

      MetricDescription
      ClicksUsers who clicked through to your site
      ImpressionsTimes your site appeared in results
      CTRClick-through rate (clicks/impressions)
      PositionAverage ranking position
      QueriesSearch terms triggering your pages
      PagesURLs appearing in search

      Search Performance Dashboard

      Overview Tab

      • Total clicks, impressions, CTR, position
      • Trend charts over time
      • Top queries and pages

      Queries Tab

      • All search queries with metrics
      • Filter by date range
      • Sort by any metric
      • Export to CSV

      Pages Tab

      • URL-level performance
      • GEO score overlay
      • Quick links to audit results

      Using GSC Data

      In Change Insights

      GSC data powers "Explain Changes" by showing:

      • Ranking changes that caused traffic shifts
      • New queries you're appearing for
      • Lost queries requiring attention

      In Reports

      Include GSC metrics in your reports:

      • Custom date ranges
      • Compare periods
      • Combine with GEO and audit data

      In Recommendations

      GSC data informs priority actions:

      • Pages losing rankings
      • High-impression, low-CTR opportunities
      • Keywords to target with content

      Data Refresh

      GSC data syncs daily by default:

      • Auto-sync: Runs every 24 hours
      • Manual sync: Click Sync Now in integrations
      • Historical: Initial import includes 16 months

      Troubleshooting

      No Data Showing

      • Ensure property is verified in GSC
      • Check you have sufficient permissions
      • Wait 24-48 hours for new properties

      Metrics Don't Match GSC

      • SEOGEO aggregates differently for some views
      • Check date range alignment
      • Small discrepancies are normal

      Permission Errors

      • Re-authorize the connection
      • Verify your account still has GSC access
      • Try disconnecting and reconnecting
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    Last updated: 1/21/2025