GEO Monitor

The GEO Monitor tracks how AI search engines like ChatGPT, Claude, Perplexity, and Gemini reference your brand.

Setting Up Prompt Tests

Navigate to the GEO Monitor tab
Click Add Prompt
Enter a search query your audience might ask
Run the test across AI platforms

How measurement works

Each prompt is sent to the four engines with live web search enabled — so results reflect what the AI search experience actually surfaces today, not what the model recalls from training. We then measure, per engine:

Mentioned — your brand (or a configured name variant) appears in the answer, matched on whole words (so "Geo" is not matched inside "geology").
Cited — your domain appears among the answer's real citation sources.
Prominence — recommended, featured, a passing mention, or absent.
Sentiment and competitor share — how the brand is framed versus competitors.

If an engine call fails or returns no grounding, it is shown as Unavailable — never scored or filled with a placeholder. We measure ChatGPT, Claude, Perplexity, and Gemini; we do not measure Google's SERP "AI Overview" feature.

Understanding Results

For each prompt, you'll see:

Mention likelihood: Share of the engines (that returned a grounded answer) that mentioned your brand
Per-platform results: How each AI system responds, with citation links
Competitor mentions: Who else appears in responses
Recommendations: How to improve visibility

Best Practices

For effective GEO monitoring:

Test prompts your target audience actually uses
Include transactional, informational, and comparison queries
Run tests regularly to track changes
Focus on high-intent prompts first

Improving Your Visibility

If your brand isn't appearing:

Create content that directly answers the prompt
Add structured FAQ sections
Build entity authority through consistent information
Get mentioned on authoritative sources